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Nicole

Liang

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Glossier Brand Analysis

Glossier Brand Analysis

Glossier Brand Analysis

the beauty brand that represented a generation, then lost it with time.

analyzing what happened to Glossier, and three ways to bring it back.

the beauty brand that represented a generation, then lost it with time.

analyzing what happened to Glossier, and three ways to bring it back.

Role

Role

Brand Strategist, Independent Researcher

Brand Strategist, Independent Researcher

Tools

Tools

Canva

Canva

Skills

Skills

Brand strategy, competitive analysis, consumer behavior research, visual identity, market positioning

Brand strategy, competitive analysis, consumer behavior research, visual identity, market positioning

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